Category Archive: Marketing insights

The nature of choice and happiness

Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce, and makes a larger argument about the nature of choice and happiness. Detective of fads and emerging… Continue reading

Put forth the idea before it’s too late

Sally Hogshead – How to Fascinate

In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly.… Continue reading

Rory Sutherland: Sweat the small stuff

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious… Continue reading

Sheena Iyengar: The art of choosing

  Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and… Continue reading

Derek Sivers: How to start a movement

  With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)  

C&A Display Facebook Fashion Likes

When you go shopping for fashion, it’s always good to get a second opinion. Now what about if you could get the opinion of thousands of Facebook users, instantaneously and clearly visible in… Continue reading

Wordless Web, a browser plug-in hat takes text out of any website

  The endless stream of information available on the web can easily get clogged with an overload of messaging. To simplify your daily surfing sessions, former Google Creative Lab Creative Director Ji Lee—with… Continue reading

Seth Godin

  In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to… Continue reading